In a highly competitive local market, Orange Belgium’s Luxembourg subsidiary has increased its market share of both business and personal customers.
In the residential sector, Orange Luxembourg continued to reap the benefits of a new commercial drive. Its goal of increasing its market share in the face of tough competition has been achieved. Its subscribing (postpaid) customer base has increased accordingly.
In September, the operator brought out a new range of tariffs (Light, Plus Elite and Ultimate) which offer attractive pricing structures whilst including an increased number of services as standard. The most exacting customers can now benefit from services such as Orange Tranquillité (smartphone repair and replacement in the case of loss or theft), Orange Wednesdays (buy-one-get-one-free on cinema tickets every Wednesday) and Orange Cloud storage services. Just as in Belgium, the iCoyote mobile navigation service is automatically included for free in certain packages. Our insurance services have also been a great success with customers wanting to insure their latest-generation smartphones.
Orange Luxembourg has renewed its partnership with the fixed operator Eltrona to further expand its convergent offer consisting of television, mobile phone services, broadband and fixed telephony. Thanks to a further partnership with Luxembourg Online, the convergent offer is also available in IP. 95% of the territory is now eligible for these services. This has therefore enabled the company to consolidate its market share. The convergent offering has also benefited from a considerable upgrade in connection speeds for cable, internet and digital TV content. As in Belgium, Orange Luxembourg is a hit with sports fans as it offers subscribers free access to the sports channels Eleven and Eleven Sports.
The operator has shown impressive growth in its client base on the business market, particularly for the second half of the year. As well as attracting new customers, Orange is also pleased to have renewed its contracts with major companies such as Arcelor Mittal and Crédit Agricole Indosuez.
An increasing number of SMEs are now taking up the Orange Luxembourg convergent offering. One of the year’s top launches was Orange Cloud Phone, a cloud-based virtual PABX solution specifically designed for SMEs, in collaboration with fixed service provider Luxembourg Online.
The Orange Sponsors You loyalty campaign was enhanced and expanded in 2016. As a Euro2016 sponsor, the company capitalised on the momentum of this major sporting event to boost its commercial and marketing offer and inviting its customers to exclusive events.
Orange also continues to support cinema in Luxembourg through its sponsorship of such events as the Luxembourg City Film Festival, the British and Irish Film Festival and the City Open Air Cinema with Orange.
Orange is Officially Best Mobile Network in Luxembourg
In November 2016, results of testing carried out by the independent benchmarking and testing organisation, Systemics-PAB, revealed that of the three mobile companies operating in Luxembourg, Orange Luxembourg provided the best quality mobile services. Tests also showed that Orange dealt seamlessly with a fivefold increase of mobile internet traffic within the space of 30 months, taking growth to over 90 Terabytes per week on the Orange 4G/4G+ network.
The 4G coverage rate is now over 90% and for 4G+ has reached 75%. Orange is continuing to make investments to maintain its leading position on the mobile network market.