Mobistar is surprising its customers with an exclusive poster campaign. For the first time, thanks to the lenticular technology, one will see the illusion of movement on a 38 m² Prestige panel and on a 2 m² abribus. Two Mobistar visuals ? "Ik blijf" and "Maar ik vertrek als ik wil" ("I'm staying" - "But I leave when I like") ? will alternate on the poster panel depending on the viewing angle of the car and pedestrian passers-by. The moving image reinforces the creative concept of the campaign.
What is lenticular printing? Print with an illusion of movement
Everybody is familiar with them: postcards, rulers, flipos that display an illusion of movement or a third dimension when you tilt them back and forth. The effect is achieved by printing different images that are viewed through a ribbed plastification. The plastic layer works like a lens through which, depending on the viewing angle, you see first the one image and then the other.
Mobistar's lenticular campaign ? a world first in the 38 m² format and a Belgian first in the 2 m² format ? is part of a global billboard campaign for the launch of 'BestDeal', the flexible tariff plan that combines the freedom of a prepaid card with the comfort and the price of a subscription.
With this campaign, Mobistar is setting a new trend in outdoor communication. The hologram effect lends added value to traditional poster advertising. First of all, because the visual message draws the consumer's attention and thus creates stopping power. And secondly, the mediatising of campaigns fits into the media strategic approach of Mobistar, who wants to capitalise more on the consumer's world of experience.
The 38 m² lenticular billboard campaign runs from 20 - 31 March in Brussels and Antwerp (Place Dailly in Brussels; Antwerpsesteenweg 85, Mortsel, in Antwerp). The billboard campaign is being complemented by an Abribus campaign on the JCDecaux 2m² network, where the lenticular technology is also being applied. The Abribus campaign ? a Belgian first! ? runs from 1 - 7 April.