On May 9th it will be exactly one year since the Orange brand was introduced in Belgium. To celebrate this anniversary, all residential customers of Orange Belgium will be able to enjoy an additional 1 GB of mobile data, free of charge, as part of the Orange Thank You loyalty programme.
The objective of introducing the Orange brand in Belgium in May 2016 was to support the company´s convergence strategy and the launch of the mobile + Internet + TV offer, henceforth called LOVE. One year after its launch, Orange already has more than 50,000 LOVE customers, which confirms the correctness of its strategy and the effectiveness of its brand.
Loyalty rewarded
To celebrate its first anniversary, Orange is offering 1 GB of mobile data to all of its residential customers (subscriptions, prepaid and ZEN) to thank them for their loyalty. This gift is offered in the framework of the Orange Thank You loyalty programme. To benefit from it, customers must accept the gift in the Orange app or in the customer zone on www.orange.be/surprise and www.orange.be/verrassing. Orange customers will progressively be informed between May 10th and the end of the month.
Cristina Zanchi, Chief Consumer Officer, reacts: “With Orange Thank You, we regularly express our gratitude to our customers for their loyalty. On the occasion of the 1st anniversary of the Orange brand in Belgium we want to offer them 1 GB of mobile data. This is a gift that matches their needs and allows them to benefit from the quality of the Orange network.”
Orange exclusivity
Thanks to its exclusive Orange Thank You program, Orange regularly rewards all its customers for their loyalty with gifts and personalized experiences (cinema tickets, concerts, etc.). So far, over 2 million gifts have been offered.