11/07/17

Commercial news

Orange Thank You loyalty program boosted with exclusive avant-premières of summer blockbuster Valerian and the City of a Thousand Planets

Back to news index

The Orange group announced earlier a new partnership spanning co-investment, co-marketing and sponsorship for the launch of Luc Besson’s highly anticipated summer blockbuster: Valerian and the City of a Thousand Planets. It includes sponsorship rights across Europe, Africa and the Middle East. In Belgium the movie will be released in theatres as from July 26, 2017. Thanks to this sponsorship, in Belgium, all residential Orange customers will be given the opportunity to win tickets for 1 of the 5 exclusive avant-premieres in Kinepolis Brussels, Gent, Antwerp, Liège and in Pathé Charleroi on 25/07 as part of the Orange Thank You loyalty program. Orange secured 2.800 seats for its customers that day so they will be enjoying Valerian before the official release on July 26 by distributor Belga films.

Cristina Zanchi, Chief Consumer Officer of Orange Belgium reacts: “The Orange Thank You program is our way to thank our customers for their loyalty and we love to do that by surprising them with events and rewards: not only by offering them free data bundles, beauty products, books and magazines , for instance… but also with exclusive concerts and events totally dedicated to Orange customers. Within this context, cinema occupies a very important position as 80% of our customers indicate movie tickets as their most favourable gift. Therefore, as from 3 months loyalty, we  offer an extra movie ticket when you buy 1 on Tuesdays to  let customers enjoy the greatest movies at the theatre, a gift many of our customers highly appreciate. Thanks to this global partnership, we are delighted we can give our customers the possibility to win tickets for the avant-premières of blockbuster Valerian and the City of a thousand Planets, including a VIP package for a trip to Los Angeles and Paris to experience a real red carpet premiere.”

As from today, Orange customers will be invited via SMS and mail to participate on the contest to win tickets. All info on the contest will be presented on: www.orangethankyou.be

A global advertising campaign about Orange and film is now running on TV.

About the ‘Orange Thank You’ loyalty program

 ‘Orange Thank You’ is an innovative loyalty program, where customers don’t have to collect points; instead they enjoy rewards from day one, but obviously the longer they remain an Orange customer, the greater the surprises. Since this unique program was launched in 2014, Orange has rewarded its loyal customers with more than 2 million surprises. More info on www.orangethankyou.be and www.orange.be/film

About Valerian and the City of a Thousands planets

VALERIAN AND THE CITY OF A THOUSAND PLANETS is the visually spectacular new adventure film from Luc Besson, the legendary director of The Professional, The Fifth Element and Lucy, based on the ground-breaking comic book series “Valerian and Laureline”, created by Pierre Christin and Jean-Claude Mézières and published by Dargaud, which inspired a generation of artists, writers and filmmakers.

In the 28th century, Valerian (Dane DeHaan) and Laureline (Cara Delevingne) are a team of special operatives charged with maintaining order throughout the human territories. Under assignment from the Minister of Defense, the two embark on a mission to the astonishing city of Alpha—an ever-expanding metropolis where species from all over the universe have converged over centuries to share knowledge, intelligence and cultures with each other.  There is a mystery at the center of Alpha, a dark force which threatens the peaceful existence of the City of a Thousand Planets, and Valerian and Laureline must race to identify the marauding menace and safeguard not just Alpha, but the future of the universe.