Brussels, 25 January 2006 - Mobistar and Universal Music Mobile Belgium come up with a new concept that merges mobile telephony, music and multimedia. Tempo Music, which will be up and running as from the 1st of February, consists of a rechargeable prepaid mobile telephony card, a WEB/WAP music portal, a radio station and a whole range of music and entertainment-related innovations.
This partnership between two leading players in their respective fields clearly illustrates the phenomenon of convergence that is gaining ground in the fields of telephony and multimedia. Tempo Music has been designed to take on board the demands of young customers, passionate about music and fervent users of mobile telephony and SMS, within one single, user-friendly platform.
A prepaid tariff package that comes with 300 free SMS per month
The prepaid Tempo Music card allows users to make calls for an attractive fixed price at any time, to any network : € 0.30/min (recharge between € 10 and € 25), € 0.25/min (recharge between € 25 and € 50) or € 0.20/min (recharge € 50 or over). For each recharge carried out within one month of the previous recharge, the user is credited with a package of 300 SMS that can be sent towards all the networks! Any additional SMS sent are charged at a rate of € 0.12/SMS, whatever the destination network.
Music on the move!
Tempo Music is also a WEB/WAP site (www.tempomusic.be) devoted entirely to entertainment and the mobile and injected with the unique know-how of Universal Music Mobile, a subsidiary of the famous label and uncontested leader in the field of new musical media. The site offers exclusive content, news, competitions on the world of music, films and games, some but not all of which come from Universal Music's store of talent. These information services, which are completely free of charge, are exclusively reserved for Tempo Music users. The site is also designed to host « TempoBlogs » that users can personalise and enliven with exclusive content (videos, and images and music extracts hot off the press, etc.)! Different modules also make it possible to personalise your mobile phone by downloading ringtones, logos, greetings and voice cards of your favourite films and artists. The constantly updated games and competitions also allow users to win a hoard of gifts, CDs, concert tickets, etc.
Tempo Music Station, a new radio is born "¦
Tempo Music Station is a free new radio station that comes in 4 podcasts offering different styles. They are accessible via iTunes among others (© Apple Computer Inc)! Tempo Music Station is also accessible 24 hours a day via Internet (www.tempomusic.be) or on mobile phone by calling 5353, again free of charge.
Tempo Music is a strategic project for Mobistar, which sets out to stand out from the crowd in the 16 to 35 year old segment, offering the operator a strong growth potential. Erick Cuvelier, Head of Marketing at Mobistar, explains : « The partnership with Universal Music is a key factor in the success of Tempo Music. The quality, the quantity and the interest of the content proposed by Universal Music make
Tempo Music a unique product. Their expertise in the field of "youth" entertainment and in the musical field makes them the ideal magnet to attract the loyalty of a particularly demanding young clientele.
This type of partnership allows Universal Music Mobile Belgium to diversify its local activates, as well as those of Universal Music Group, making the Belgian subsidiary one of the most advanced in this area. For Jean-Pol Boone, Country Manager BeLux with Universal Music Mobile:. "Mobistar is opening up new opportunities. Our respective approaches are clearly complementary. We are also lucky to be able to deploy innovative services thanks to the entrepreneurial spirit that underpins our group, without a doubt the most advanced "major" in this field. The deployment of the EDGE technology on the Mobistar network is also a technological argument that plays strongly in its favour. "Dirk De Clippeleir, Managing Director of Universal Music Belgium, adds: "Extending our activities into the mobile telephony sector is a logical move and meets the expectations of a clientele that is asking us to evolve in a sector that is clearly booming if we go by the success of the ringtones".