‘Boost’ was a keyword for Orange Luxembourg in 2017, as it built momentum in everything from its leading mobile services, to the newly launched Love offering, to innovation for the future.
In 2017, the Luxembourg market remained very competitive. Convergence-related activities (including mobile, Internet, TV and fixed-line offerings), fibre and postpaid customers supported the growth of the customer base.
To boost its convergent offer, Orange Luxembourg introduced Love at the end of 1Q 2017, quickly followed by the introduction of new services such as mobile TV with 80 channels available on the move or the internet on the first day for all of its Love offers (TV / Internet / Mobile / Fixed). At the same time, the company simplified the customer journey − by, for example, including installation in the package − which quickly caught the customers’ attention. In addition, the fibre product was re-launched − boosting broadband connections 5-fold.
As the Luxembourg customer looks for a fair price-quality ratio − but with the emphasis on quality − the Orange mobile offering is in high demand. Orange Luxembourg entered 2017 as the leader in mobile number portability, and thus gained market share through the year.
Moreover, Orange Luxembourg’s installment payment plans are being very well-received − notably for handsets, TV sets and accessories. For example, the Christmas campaign, which featured drones and 4K TVs as special gift choices, proved to be quite popular as the installment plan made them available at a nominal cost.
Smart Security solutions
In 2017, Orange Luxembourg launched Smart Security, the tele-monitoring surveillance solution for a house or an apartment. Smart Security − the result of a partnership between Orange and G4S, a world leader in security solutions − offers a comprehensive and flexible solution that combines security and a connected home. The interactive mobile app provides peace of mind by keeping the customer’s home connected to his smartphone and, if necessary, the remote surveillance centre (and professional intervention) 24/7.
Looking ahead…
In 2018, Orange Luxembourg is ready to continue its upward path in the market. Already distinguished for providing the ‘best quality mobile services’ in Luxembourg (by the independent benchmarking and testing organisation, Systemics-PAB), one goal is to further develop the network so that it has the lowest CO2 footprint of the networks in the country. To this end, Orange is building a wind- and solar-powered antenna that is energy neutral − a premiere in Luxembourg.
First Orange Smart Store in Luxembourg
The end of October 2017 saw the opening of Luxembourg’s first Orange Smart Store. With a friendly and customised approach, and a very high level of service, the Orange Smart Store is a complete transformation of the traditional point-of-sale. The welcoming atmosphere allows customers to feel at home as they are encouraged to discover new products, services and technologies and find the ones that are best for them. More Smart Stores are coming in 2018!
In 2017, Orange was recognised as the best mobile network in Luxembourg
4G coverage:96.7%
of population4G+ coverage:86.1%
of population
