Mobistar appointed Nathalie Erdmanis as Marketing Director for the residential market as of 3 June. In this capacity, she will lead the team that develops new products and services from A to Z and she will bear end-to-end responsibility for the residential marketing strategy. She will also be responsible for the marketing mix and determine the go-to-market for products and services.
Nathalie Erdmanis obtained a Master’s degree in Management, Finance and Business at Solvay Business School. In the course of her career, she also took Marketing and Management courses at ICHEC Brussels Management School and the companies she worked for. Nathalie communicates fluently in three languages (French, Dutch, English).
Nathalie started her career at Danone and then gained marketing experience at insurance company Winterthur Europe Assurance (currently AXA Group), Spadel and - over the past 7 years - McDonald’s. In addition to her work as a marketing professional, Nathalie is also a lecturer at ECS European Communications School.
From 2009 to 2012, Nathalie was also an active jury member for various marketing and communication associations (CCB, AMMA, IMC, etc.) and received some fine awards herself. She received a Long Term Effie Award for the McDonald’s advertising campaigns from 2009 to 2011 and a Media Advertiser of the Year Award (AMMA Award) in 2010. She was also a nominee for the Marketeer of the Year Award in 2009. Nathalie is 42, married, a Belgian national and the mother of a 15-year-old daughter. She loves travel and a good book.