Orange Belgium is proud to announce its partnership with Royale Union Saint Gilloise, stepping in as the club’s main sponsor, bringing together two strong and like minded partners. The collaboration strengthens Orange’s presence in Belgian football and brings fans closer to the game, whether they are in the stadium or following the action online.
Shared ambition, shared energy
Orange and Union are a natural fit. As a Brussels club with a rich heritage, a solid track record, and a diverse, highly engaged fanbase, Union perfectly embodies the passionate spirit of today’s Belgian football landscape. Orange brings its digital strength to this story, combining the club's sporting excellence with fast and reliable networks, seamless streaming, and innovative tools required to power a modern fan experience.
Sport brings people together across backgrounds and generations, just as technology connects them. By ensuring supporters can reliably follow, share, and enjoy every matchday or stay connected on the go, this partnership builds a deeper connection with the communities and fans who remain at the heart of the club.
A partnership rooted in connection and football passion
Xavier Pichon, Chief Executive Officer at Orange Belgium: “We are a proud and loyal partner of Union since August 2022 and continue to be so for the next three years to come. This partnership reflects exactly who we are: ambitious, connected, and committed to delivering meaningful value to our customers and partners. Union embodies authenticity, passion, and a leadership spirit, values that resonate strongly with Orange. Together, we will elevate the fan experience and bring people even closer to what they love most.”
Philippe Bormans, Chief Executive Officer Royale Union Saint-Gilloise : “We are extremely proud to welcome Orange as the new main partner of Royale Union Saint-Gilloise. This partnership brings together two strong, ambitious brands that are deeply rooted in the Belgian landscape. We share the same commitment to innovation, closeness with our communities, and passion in the experience we offer to our supporters and partners. This collaboration marks another important milestone in the club’s development, and we are looking forward to building this journey together over the long term.”
