Orange Belgium has selected Camunda, Donna, Druid AI, Superchat, Roamler and SmartSpotter as the winners of the 8th edition of Orange Fab, its accelerator program, which this time centered on innovative AI applications. Around 150 guests gathered at The Standard in Brussels to discover the winning start‑ups and explore an engaging AI experience showcasing the potential of next‑generation technologies. The programme also featured keynote speeches and insights from leading AI experts.
Founded in 2016, Orange Fab Belgium & Luxembourg accelerates collaboration between Orange and high potential start-ups and scale-ups. Over a 6 month programme, selected companies collaborate with Orange teams, aiming to build sustainable and mutually beneficial partnerships. This edition reinforces Orange Belgium’s ambition to remain at the forefront of technological innovation by integrating advanced AI into its various aspects of its business processes.
AI at the service of real business impact
For its 8th edition, Orange Fab launched the ‘AI Challenge’, calling on start-ups to propose AI driven solutions tailored to Orange Belgium’s needs and capable of addressing five concrete business cases:
- Leveraging AI Avatars in strategic locations to enhance customer experience and sale
- Empowering team members and ambassadors to gather local insights on competitors’ activities
- Personalizing communication on digital touchpoints for self-employed customers
- Streamlining B2B Salesforce usage for internal sales teams
- Facilitating post-incident analysis and communication for internal and external stakeholders
A total of 78 start‑up solutions were scouted, evaluated, and shortlisted before pitching to the jury. For each case, one winner was selected — except for topic 2.
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Winner ‘AI Avatars’ – Druid AI
Won in its category with its platform that delivers intelligent agents, driving measurable business impact with enterprise-grade security and governance.
- Winners ‘Geomarketing’ – Roamler & SmartSpotter
- Roamler
Won in its category with a crowdsourced field data platform leveraging a large network of mobile workers to collect real-world insights (store checks, merchandising, photos, …). - SmartSpotter
Won in its category with a platform for tracking in-store execution and visual merchandising through crowdsourced photos and videos.
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Winner ‘Boost Digital Engagement for small offices and solo professionals’ – Superchat
Won in its category with a messaging platform enabling businesses to manage, automate, and scale customer communications via WhatsApp and other messaging channels, through a unified inbox.
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Winner ‘Streamline B2B Salesforce’ – Donna
Won in its category with an AI assistant for field teams that (i) prepare sales representatives for their day, (ii) takes structured meeting notes, (iii) automatically updates CRM systems and (iv) provides insights, reporting, and Salesforce/Outlook integration.
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Winner ‘Automate Incident Analysis & Communication’ – Camunda
Won in its category with a process orchestration and workflow automation platform enabling enterprises to design, automate, execute, and monitor complex end-to-end business processes.
Werner De Laet, Chief Enterprise & Innovation Officer at Orange Belgium: “We are proud to welcome these 6 outstanding innovators into the Orange Fab ecosystem. AI is reshaping the way companies operate, and telecom operators must lead by example. These start-ups show how creativity and cutting-edge technology can directly strengthen our business and deliver better experiences for our customers. Their solutions will help us accelerate the integration of AI across our organisation and unlock new efficiencies at scale.”
Christophe Dujardin, Chief Consumer Officer at Orange Belgium: “I want to thank every start-up that took part in this Innovation Call. The quality of the proposals was exceptional. By joining forces with these AI-driven companies, we accelerate our own transformation and create value on both sides. This is only the beginning—AI will continue to open new opportunities for our industry. We are committed to exploring these opportunities with partners who push boundaries and challenge us to think differently.”
For more information, visit www.orangefab.be
