Erick Cuvelier is leaving Mobistar and will be succeeded by Stephane Beauduin. His appointment was approved by Mobistar´s Remuneration and Nomination Committee. Erick Cuvelier has accepted a new challenge as a Director in the Innovation and Marketing department in the FT-Orange Group.
Erick Cuvelier was one of the early pioneers when Mobistar was created in 1996 and has made a significant contribution to the company´s success. Over a period of 13 years he held successive marketing positions within Mobistar, ultimately becoming Chief Marketing Officer. Mobistar thanks Erick for his great added value during those years and his contribution to Mobistar´s current position in the telecom market.
Mobistar is pleased to announce the appointment of Stephane Beauduin as Chief Marketing Officer. In appointing Stephane, the Remuneration and Nomination Committee was motivated by the interest and continuity of the company. “Stephane Beauduin began his career at Mobistar in 2004 as marketing director for the business market. He introduced the first integrated solutions for the professional market and positioned Mobistar as a ´customer centric operator´. Thanks to his FMCG experience he renewed the product portfolio, the brand and the ´go-to-market´ strategy for both the residential and the business markets. Since July 2008 he worked together closely with Erick Cuvelier as Deputy CMO", explains Mobistar CEO Benoit Scheen.
Stephane Beauduin is a 43 year-old commercial engineer from the Solvay Business School and a dyed-in-the-wool marketer. Stephane has 20 years of experience in marketing, sales, operations and general management in the FMCG, travel, online distribution and telecom sectors. He began his career at Procter & Gamble. He held various marketing and sales management positions in the Benelux, the US and the United Kingdom. He then led the start-up of a pan-European business unit for online travel for the group Expedia.com, the world´s largest online travel organisation. In 2004 he came to Mobistar and became marketing director for the business market. Since November 2007 Stephane has combined his marketing position with that of Deputy Chief Marketing Officer.