Orange Belgium Annual Report 2019
Be Bold
Set the vibe
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Interviews
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Respect for all of our stakeholders is our cardinal value, the core of our strategy.Johan Deschuyffeleer
Chairman of the Board -
In 2019 Orange Belgium once again set the tone with its bold offers, by investing in innovation and by preparing an ever more connected future.Michaël Trabbia
CEO
Key figures 2019
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2.6 MIO mobile customers
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15.9 % of mobile postpaid customers are convergent
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1,389 full-time equivalents
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€ 1,340 MIO total turnover
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150 KM2 of 5G test zone
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258,000 convergent Love customers
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1.4 MIO connected objects (M2M and IoT)
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0 Price increase
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€ 300 MIO Ebitdaal
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2.1 MIO gifts offered to customers via Orange Thank You
2019 highlights
- January
- February
- March
- April
- May
- June
- July
- September
- October
- November
- December
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January
Orange Belgium makes 3 major promises for 2019 through a video of the CEO, Michaël Trabbia :- No price increase.
- Upcoming launch of an unbundled pack (mobile and fixed internet) without the TV service.
- Guaranteed indoor coverage
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February
Launch of a new unlimited portfolio for B2B clients, with free cyber security services. -
March
- Renewed distribution agreement with sport TV channels Eleven 1, 2 and 3, accessible free of charge to every convergent client of Orange Belgium.
- Broad internal campaign on gender equality, showing the work done by female/male employees of Orange Belgium.
- Opening of a brand new, highly secured and ecoefficient datacenter.
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April
- Orange Belgium reinforces its smart-mobility activities through an investment in the scale-up CommuniThings. A project that went through the Orange Fab accelerator program.
- Neibo, the first Belgian mobile telephony cooperative as MVNO starts its activities on Orange Belgium’s network.
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May
- Orange Belgium makes a massive move towards the B2B market through the acquisition of BKM, a leading Unified Communications & Collaboration and ICT solutions provider.
- The final preparatory steps begin in Genk, to provide optic fiber services to residential customers, through a partnership with utility company Fluvius.
- Orange Belgium breaks two more telco conventions by withdrawing the price discrimination between SMS and MMS, and by offering unlimited calls and data in Europe to its Eagle customers.
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June
- Orange Belgium launches a bold advertising campaign with worldfamous actor Jean-Claude Van Damme : through a digital platform, the public can actually choose what will happen in Orange Belgium next TV ad, featuring Jean-Claude Van Damme.
- The start-ups Condugo and Ovinto are selected to join the third season of the Orange Fab acceleration program.
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July
- Orange Belgium and Proximus announce the signature of a term sheet for the sharing of their mobile access networks. By sharing non-core parts of their infrastructure, the two operators aim for a faster and more comprehensive 5G roll-out, while,improving the general mobile user experience, and reducing overall energy consumption.
- The company launches the long awaited Love Duo, a brand new offer including a fixed broadband subscription on top of a mobile subscription, aimed at cord-cutters and other customers that do not wish to pay for TV services.
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September
- Orange Belgium wins the award for the best Belgian webshop of the year.
- In the framework of the Orange group global awareness campaign about responsible usage of the digital, Orange Belgium organizes free workshops in its shops to give parents guidance on responsible screen usage for their children.
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October
Orange Belgium extends its support for the esport ecosystem in Belgium, by renewing its sponsorship agreement with leading esport team Sector One and one of the main competition in the Benelux, the GameForce Masters, along with the launch of Arena, its own gaming platform. -
November
- The Orange Thank You loyalty program receives a prestigious World Communication Award for Best Customer Experience.
- Thousands of Orange Belgium’s customers get to see the new Frozen movie on the day of its release in Belgium.
- Orange Belgium is the first operator to introduce RCS, the new standard for short messages, on the Belgian market.
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December
Orange Belgium launches an ambitious 5G testing hub for businesses in the Port of Antwerp area, aimed at testing new business cases on a top notch standalone 5G network, the first of its kind in Belgium.
Market situation
A straightforward and systematically demonstrated positioning From the very first days of 2019, Orange Belgium once again set the tone and imposed the rhythm on the Belgian telecommunications market by making several major promises to its customers : no price increase, a guarantee to pay only for the desired services via the launch of an offer without television, and total ease of mind notably via the guarantee of coverage within their home. A strong positioning that left its imprint on the entire strategy in 2019. Throughout the year, the convergent customer base in its entirety continued to grow.
From the very first days of 2019, Orange Belgium once again set the tone and imposed the rhythm on the Belgian telecommunications market by making several major promises to its customers : no price increase, a guarantee to pay only for the desired services via the launch of an offer without television, and total ease of mind notably via the guarantee of coverage within their home. A strong positioning that left its imprint on the entire strategy in 2019.
Throughout the year, the convergent customer base in its entirety continued to grow.
Our strategy
Looking after the customer experience
In 2019, bold challenger Orange Belgium consolidated its positioning in mobile, confirmed its importance on the convergent market, grew big on the B2B market and continued the transformation of its internal functioning.
Orange Belgium is focusing above all on respect for the customers to offer them the best.
Simplification
Focusing on simplicity and rationalisation
Simplify. Easy to say, but hard to do? Not for Orange Belgium, which pursued this essential objective throughout the year on both the external and internal levels. For greater effectiveness but also better adequacy, Orange Belgium dared to make audacious new offers while working in a more fluid and optimised manner.
The goal is clear : permit everyone, whether an individual or a company, to choose a solution that meets their real needs and consumption habits.
Digitization
Innovate, dare, reinvent yourself
Orange Belgium aims for excellence. Nothing more, nothing less. An audacious positioning which matches the profile of a bold challenger that dares to invest in and innovate the future. A bold challenger which is, above all, constantly breaking the existing conventions of the telecom market and plays the digital card to the max.
1.4 million professional devices are connected to the Orange Belgium network.
Empowerment
Giving yourself the means to work together, create and attract
Giving the best of yourself. It’s only possible if you feel supported and accompanied, and if you’ve been given real responsibility. Orange Belgium takes this process of valorisation to heart for everyone, whether employee, customer or partner. To be as close as possible to the needs, the company hasn’t hesitated to invest in innovation and the human element. As a bold challenger, the company dares above all to act differently, even internally.
Orange Belgium is aiming for five training days per year per employee.
Social responsibility
Boldly responsible… Committed and responsible
Orange Belgium remains faithful to its commitment to act responsibly and sustainably for the benefit of Belgian society, without compromising on its operational excellence. The year 2019 was marked by efforts made concerning both respect for the environment and attention for employee well-being, as well as by initiatives relating to social and digital inclusion.
Our total CO2 emissions have been reduced by nearly 80% since 2006.
Orange Luxembourg
Cracking the codes and preparing for the arrival of 5G
Orange Luxembourg is counting on its Bold Challenger positioning and its agility to build the future. Objective : crack the codes of the telecom market in order to meet customer expectations.
Orange Luxembourg is the first player in the market not to impose a long-term commitment in its contracts.
Shareholders and financial results
- 52.91%
Atlas Services Belgium
- 39.12%
Free float
- 4.95%
Schroders Investment Management
- 3.02%
Boussard & Gavaudan Asset Management