Isabelle Vanden Eede, a graduate of the Université Libre de Bruxelles, has more than 20 years of experience in the field of branding and communication. She started her career at Ogilvy & Mather Advertising, where she managed their telecom client. She continued to refine her communication skills at the VVL BBDO and Famous agencies, before joining Mobistar in 2010 as Communications Manager for the residential market. Over the past 10 years, Isabelle has moved to the position of Global Brand & Communication Director, responsible for the rebranding from Mobistar to Orange Belgium. Recognised for her strategic skills and extensive expertise in many areas of communication, she was instrumental in the growth of the Orange brand, before being appointed Chief Brand, Communication & CSR Officer in December 2020. Isabelle Vanden Eede is also a member of the Board of Directors of the Union Belge des Annonceurs.
