25/01/16 14:09

Commercial news

Mobistar signs partnership with Kinepolis

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Thanks to the recent partnership with Kinepolis Group, Mobistar adds an important partner to its loyalty programme ‘Have a Nice Day’. Loyal Mobistar customers who receive free movie tickets can now use them also in all 11 Kinepolis Movie Theatres. Furthermore, Mobistar and Kinepolis will also organize exclusive avant-premières and other events to maximizes the customer experience and delight.

Cristina Zanchi, Chief Consumer Officer of Mobistar reacts: “The Have a nice day program is our way to thank our customers for their loyalty and we love to do that by surprising them with events and rewards: not only by offering them free data bundles and music downloads but also exclusive concerts totally dedicated to Mobistar customers.  Within this context, cinema occupies a very important position as 80% of our customers indicate movie tickets as their most favourable gift. By partnering up with Kinepolis Group we add 11 movie theatres to our list of participating movie theatres to let our customers enjoy their free movie tickets and more in a state-of-the-art movie theatre close to home.”

A part from Kinepolis’ movie theatres, also Cinepointcom , Imagix, Cinema Albert, UGC Belgium and Utopolis are partners from Mobistar, which makes a total of 27 movie theatres where Mobistar loyal customers will receive free tickets for.

About Have a Nice Day loyalty programme

Have a nice Day’ is an innovative loyalty programme, where customers don’t have to collect points, they can enjoy rewards as from day one, but obviously  the longer they remain a Mobistar customer, the greater the surprises will be Since the start of this unique programme in 2014, Mobistar has rewarded its loyal customers with more than 1 million surprises.