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Orange becomes main sponsor of the Belgian Lions, Belgian Cats and the Pro Basketball League

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As from today Orange becomes the proud main sponsor of the national basketball teams, the Belgian Lions, the Belgian Cats and the Pro-league, the national top level championship.

In order to continue the establishment of the brand in Belgium, Orange partners up with the governing bodies of basketball in Belgium. Thanks to this collaboration, Orange sponsors as from today the highest basketball level of the country:

  • The 2 national teams, Belgian Lions (men) and Belgian Cats (women)

  • The Pro Basketball League, the competition between the 10 best basket-ball teams of Belgium

Cristina Zanchi, Chief Consumer Officer, reacts: “We are very excited to become part of the Belgian basketball family. This sponsoring deal will help us to reinforce our brand awareness. Basketball is the number 1 indoor team sport in Belgium with close to 100,000 affiliated members. It is played throughout the whole year inspiring men and women from all ages. So we look forward to offering our residential and business customers the opportunity to become part of these unique games and let them experience and enjoy Belgian basketball to the max thanks to Orange.”

An exciting basketball season in Orange

Tonight Orange will make its first appearance as sponsor of the Belgian Lions during the qualification games for EuroBasket 2017.

The Belgian Cats, with WNBA stars Ann Wauters and Emma Meesseman  have their sights set on a Eurobasket 2017 birth as well after a strong opening part of their qualifying campaign earlier this year.  

Orange will also be sponsor of the Pro Basketball League matches as from the start of the new competition on October 1.

Arthur Goethals, president  of the Pro Basketball League: "We are honored to partner up with Orange, bringing the dynamics and team effort of basketball together with a love brand as Orange is a guarantee for quality and expertise in the years to come."

More info on: www.basketbelgium.be , www.scoooreleague.be