04/03/11 10:00

Commercial news

Mobistar brings Facebook and Twitter to television screens

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Mobistar is further enriching its television experience. Before the end of March, the decoder of Mobistar Digital TV customers will be upgraded with a series of innovations. For the first time on the Belgian market, Starpack users will be able to access free of charge the applications Facebook®, Twitter®, Picasa® and Flickr®, all while watching television. They will also have access to the best search engine on the market in order to find their way in the electronic program guide (EPG). Last but not least, they can now use their Android smartphone as a remote control for Mobistar Digital TV thanks to a brand new app.

Promises are made to be kept! When Mobistar launched its TV offering on 21 September 2010, it promised to add new functionalities to its TV platform on a regular basis. In the coming weeks, Starpack customers will be entitled to a first salvo of innovations, all intended to improve and enrich their television experience.

Television, an increasingly social medium

Reacting instantly during a football match, consulting the Facebook wall of one´s friends to see what they thought of the latest episode of Desperate Housewives® or Mad Men®, sharing one´s holiday photos with friends and relatives…

Thanks to widgets, Mobistar is the first digital television provider in Belgium to transform television sets into communication and sharing tools. These very easy to use widgets are applications that make possible free access to Facebook, Twitter, Picasa and Flickr via the Mobistar Digital TV platform. In other words: you no longer need a PC to react on the social networks while watching television, as increasing numbers of television viewers are doing in Belgium.

Mobistar Digital TV, a unique use experience

It´s not always easy to find one´s way amongst the hundreds of channels and programmes available! That´s why Mobistar decided to simplify the lives of its customers by putting at their disposal:

The most powerful search engine on the market. Users will much more easily find their favorite shows in the schedule of TV & radio programmes for the coming 14 days, as well as in their recordings.
The “favorites” function, which makes it possible to create a shortlist of your favorite channels and to select from amongst them via “favorite zapping”.
The Mobistar News channel is a new communication portal for Mobistar Digital TV customers where they will be able to find all of the most relevant information: updates, new services, new channels, must-see programmes, etc.
Since Mobistar´s goal is to work according to the continuous improvement principle, the upgrade scheduled by the end of March will also serve to boost the performances of the decoder and introduce a number of minor patches for the interface.

An Android application to control your TV

The unique experience of Mobistar Digital TV is not limited to the television set. A few weeks ago, Mobistar became the first digital television provider in Belgium to launch a Mobistar Digital TV application for Android. This service, which allows you to use your smartphone as a remote control, but also to programme your recordings remotely, already existed for iPhone and iPad, and now it also works with Android. It must be said that Google´s mobile platform is currently undergoing a massive boom and is equipping more and more smartphones. By launching this application, Mobistar is thus responding to a genuine demand on the market. This Mobistar Digital TV application is downloadable for free on the Android Market (http://market.android.com ).

It should be noted that these innovations will be followed by others throughout the year: 2011 will be full of great news for Starpack customers!