Brussels, 24th December - Mobistar has decided not to extend its partnership, which expired at the end of December 2014, with the advertising communication agency mortierbrigade, and entrusts the further development of its commercial brand to Publicis.
During the course of the 2-year collaboration, mortierbrigade notably supported Mobistar in its many campaigns and contributed to the revival of its commercial growth. Mobistar thanks mortierbrigade for its creative approach and the quality of its services in a turbulent telecom sector.
The Publicis agency was selected in view of the evolution of the telecom market and Mobistar´s ambition to reinforce its brand in a very competitive market. The collaboration will commence at the beginning of 2015.
In addition to Publicis, Mobistar also works with the agencies Havas (media), Prophets (digital - loyalty - 1to1) and Cypres (BtoB editorial agency).